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Make It Easy for Customers to Pay You

A customer who is ready to buy can still abandon the purchase if payment is confusing, slow or limited to one channel.

Presency Team · · 1 min read

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Make payment easy. Offer convenient options such as bank transfer, POS and other trusted payment channels.

What to do

  • Offer trusted payment options that match how your customers already pay, such as transfer and supported online payment methods.
  • Display payment instructions clearly and avoid forcing customers to ask repeatedly for account details.
  • Confirm payment status quickly and send a clear acknowledgement once the transaction succeeds.

Watch out for

Adding too many complicated payment steps can be as harmful as offering too few options. Convenience and clarity matter more than having every payment method imaginable.

Example

A customer moving from Instagram to WhatsApp should not have to restart the buying process just to find payment instructions.

Presency gives merchants connected payment, wallet and order workflows so customers can move from interest to payment with less friction.

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