Your website
Welcome Screen & Menu
Someone taps your link from Instagram. The first screen decides if she stays. If it's plain and there's no link to the sets she saw on your status, she sends a DM asking "where are the sets?", or she just leaves. Fix both under More → Website.
More in your website
Edit Website
1:45
It's February, and someone taps the link in your bio. Your website still says "Christmas sale, ends 24 December". Then the DM comes: "Is this sale still on? Are you even still selling?" Your website is your shop window. Old words make people think you've closed.
Theme, Colours, Font & Logo
1:44
Your Instagram page is pink and gold. Your packaging is pink. Then someone taps your link and your website is plain black and white. "Is this even the same shop?" When your colours match everywhere, people know it's you before they read your name.