Turn happy customers into marketers. Ask satisfied customers for referrals and reviews.
What to do
- Ask for a review shortly after confirming the customer is satisfied.
- Make sharing easy by providing a direct review link or simple referral instruction.
- Reuse genuine feedback in marketing with permission and without changing its meaning.
Watch out for
Do not ask for praise before fixing a customer’s unresolved problem. Service quality must come before testimonial collection.
Example
After a successful delivery, a vendor can ask the buyer for one sentence about the experience and permission to share it on social media.
Presency can help merchants keep customer relationships connected to the orders that created them, making follow-up more systematic.
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